Key Account Specialist
redbull uk
Almaty
10 дней назад

Areas that play to your strengths

all the responsibilities we'll trust you with)

Strategy

Implement of Red Bull’s commercial strategy at all key customers at the regional level with supervision of NKAM

Assist to NKAM in designing & implementation of National KA strategies

Assist in development of short & mid-term customer strategies in line with the overall national sales policy

Implement regional price strategies & establish the customer pricing accordingly

Analysis & Planning

Analyze available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities

Assist in planning for sales forecast & preparation of trade spend budget to hit profitability targets

Develop annual business & effective promotion plans for regional customers with supervision of NKAM

Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy at the regional level

Take active part in preparation of excellent conceptual selling decks & establish Red Bull as the category leader

Conduct & lead yearly negotiation process at key customers at the regional level

Assist to NKAM in successful negotiations with customer on Red Bull’s Perfect Store concept

Tracking

Continuously track & adjust volume & profitability targets by using existing sales reports for responsible clients

Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business

Use the Perfect Store Audit to manage the execution in store effectively

Collaboration

Continually search to understand customer needs better & respond with programs (in line with the brand equity) that are mutually beneficial

Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth

Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells

Reporting

Responsible for document turnover with Distribution partner for controlling and monitoring of Red Bull Trade marketing expenses

Budget control of the expenses incurred for Regional Customer being executed via Distributor (non-direct contracts)

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