Product Manager
Abbott
Kazakhstan
19 часов назад

JOB DESCRIPTION :

Core job responsibilities :

1. STRATEGIC PLANNING

1.1. Diagnose and analyze brand, market and competitors.

1.2. Develop brand / market strategy with specific timelines, budgets and stakeholder responsibilities, aligned with global strategy.

1.3. Perform Forecasting and Budgeting.

1.4. Use monitoring data for feedback and propose strategic planning / tactics adjustment.

2. PROJECT MANAGEMENT

2.1. Translate strategy into implementation tactics, communicate clearly and allocate responsibilities to cross functional team members.

2.2. Manage interaction with sales (SM / DM).

2.3. Orchestrate / manage the process to ensure execution of marketing plan within cross-functional teams (sales and others).

2.4. Ensure timelines are met and financial results are maximized / optimized.

2.5. Maintain quality and work within ethical guidelines set by corporate / division / affiliate / market.

3. MONITORING

3.1. Monitor KPI’s.

3.2. Constantly assess effectiveness and ROI of tactical initiatives implementation.

3.3. Monitor competitor activity and strategy.

3.4. Proactively monitor key data for feedback and propose strategic planning / tactics adjustment.

4. EXTERNAL CUSTOMER DEVELOPMENT

4.1. Identify key stakeholders at each step of patient flow / product value chain.

4.2. Develop and implement plan to build relationship and influence them.

4.3. Identify and seize opportunities to align brand and customer goals.

4.4. Develop short / long term partnerships to ensure implementation of brand and market strategies.

4.5. Optimize customer synergies to develop brand / market advocates.

5. TRAINING

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