JOB DESCRIPTION :
Core job responsibilities :
1. STRATEGIC PLANNING
1.1. Diagnose and analyze brand, market and competitors.
1.2. Develop brand / market strategy with specific timelines, budgets and stakeholder responsibilities, aligned with global strategy.
1.3. Perform Forecasting and Budgeting.
1.4. Use monitoring data for feedback and propose strategic planning / tactics adjustment.
2. PROJECT MANAGEMENT
2.1. Translate strategy into implementation tactics, communicate clearly and allocate responsibilities to cross functional team members.
2.2. Manage interaction with sales (SM / DM).
2.3. Orchestrate / manage the process to ensure execution of marketing plan within cross-functional teams (sales and others).
2.4. Ensure timelines are met and financial results are maximized / optimized.
2.5. Maintain quality and work within ethical guidelines set by corporate / division / affiliate / market.
3.1. Monitor KPI’s.
3.2. Constantly assess effectiveness and ROI of tactical initiatives implementation.
3.3. Monitor competitor activity and strategy.
3.4. Proactively monitor key data for feedback and propose strategic planning / tactics adjustment.
4. EXTERNAL CUSTOMER DEVELOPMENT
4.1. Identify key stakeholders at each step of patient flow / product value chain.
4.2. Develop and implement plan to build relationship and influence them.
4.3. Identify and seize opportunities to align brand and customer goals.
4.4. Develop short / long term partnerships to ensure implementation of brand and market strategies.
4.5. Optimize customer synergies to develop brand / market advocates.