Brand Manager BCC Job Description Job Description of Brand manager Company : Kimberly-Clark CIS Market : CIS Category : Baby & Child Care Category Purpose of the job :
Maintain sustainable brand establishment / evolution / development in a frame of business & marketing objectives that would generate sound business results.
Becoming the ambassador of brand’s consumer within organization through striving to deliver the best for consumer Scope of Work : Understanding brand essentials (equity) and adapting it into local market through adjustment of communication strategy considering local consumption habits & insights Determining right mix of market / consumer / shopper research tools for building local consumer portrait and for deriving sound consumer insights / needs Co-development of long-term brand strategy & innovation pipeline with all related stakeholders;
Aligning, conveying and promoting the brand communication strategy within the organization Transformation of brand communication strategy into advertising / marketing campaigns & leading its flawless execution Development and execution of media mix in accordance with message receptivity level by consumer per each communication vehicle.
Developing annual marketing initiative pipeline in line with brand development strategy & local commercial objectives Synchronizing brand plans with trade marketing initiatives in cooperation with all related stakeholders Generating and promoting local Best Practices to be conveyed within Global network of organization Assessing brand / initiative performance on constant basis relying on hard data (brand health check researches) and driving improvement Managing advertising / media / digital agency partners as a part of brand marketing team Leading & following up the brand’s compliance with 4P (product, price, promotion, place / distribution) marketing mix considering the market conjuncture Constructing and architecting brand communication that would include the following :
Media market assessment, media strategy and efficient media mix development;
Briefing Marketing / Advertising / Media Agencies to deliver impactful communication campaigns plans and following up the implementation
Constructing consumer promotional strategies & initiatives in line with Brand strategy and Commercial plans; Managing the marketing budget to deliver the brand’s financial targets. Requirements :
Minimum Bachelor’s degree in local or foreign university
Minimum 3-5 year experience in Brand management function within the FMCG company
English Fluent, Russian Fluent, KZ isn’t prerequisite, but can be a good asset.
Good command of Microsoft Office (Excel, Word, PowerPoint) Desired mindset of candidate :
Challenging the status quo & enjoying to question in traditional ways of doing things for the sake of reaching result, not just for the sake of demonstrating different attitude
Strategic thinker, while possessing ability of being conscious about importance of focus on execution and hands-on approach
Highly organized and structured. Capable of facilitating project management involving multiple stakeholders
Strong analytical skills enabling him / her to draw logical connections among figures and algorithm of actions
Possessing ability of storytelling Global VISA and Relocation Specifications : Primary Location Kazakhstan- Almaty Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time