Head of Marketing Department
Setanta Sports Eurasia
Almaty, Kazakhstan
2 дня назад

Setanta Sports Eurasia is the largest sports media, reaching up to 15 million households via traditional linear channels across the region - operating in 14 CEE and Central Asian countries.

Sports enthusiasts from across the region are offered a unique OTT platform, that serves premium quality content and top tier portfolio, exclusively from any place and on any device.

Setanta Sports Eurasia’s OTT platform is a pioneer with its rich content and digital product in this region for all kinds of sports audiences.

We are looking for a Head of Marketing Department to join Setanta Sports Eurasia at a very exciting time, as we have ambitious plans to drive customer acquisition, work on brand awareness and online growth in 14 CEE and Central Asian countries.

As a Head of Marketing Department your mission will be to facilitate market growth,develop a comprehensive marketing strategy that will promote brand recognition and help the organization gain a competitive advantage.

What you’ll do as a Head of Marketing Department :

  • Setanta Sports Brand development and management;
  • Leading process of creation Brand visual identity, messages and creative assets;
  • Bringing evolution of our brand positioning to life in a clear and consistent way that resonates with our target audiences;
  • Supervising brand health and seeking opportunities for growth;
  • Taking advantage / maximizing existing marketing and digital channels;
  • Exploring and executing all possibilities of multi-channel communication and technologies;
  • Devising and delivering content marketing strategy that secures feedback, endorsement and support from key stakeholders;
  • Refining and leading communications and PR strategy through all markets to support the company's vision and main goal;
  • End-to-end delivery of marketing campaigns, analyze campaign results, consumer trends and the competitive landscape;
  • Building and maintaining strong working relationships with cross-functional partners ( La Liga, Bundesliga, Premier league, Serie A, Ligue 1 And NBA, UFC.
  • to ensure clarity and alignment around brand direction and key strategic decisions;
  • Identify opportunities to improve marketing efficiency, better manage costs and achieve improved outcomes;
  • Enhance analytic tools use and understanding, placing metrics at the heart of everything we do across digital;
  • Develop marketing team KPI structure, evaluate key performance metrics, optimize accordingly to achieve ROI and growth targets;
  • Scale, empower and manage a high-performing, collaborative teams across brand, communications, digital marketing, social media and performance;
  • Refining and leading communications and PR strategy through all markets to support the company's vision and main goal;
  • Key Skills to Success :

  • Marketing and communications Expert - experience in digital,marketing, communications and brand management;
  • Network owner & builder - strong working experience with various international partners,vendors is an advantage;
  • Sports Enthusiast - Expert knowledge of sport to deliver brand’s characteristics for the audience;
  • Data driven - Keep informed of the latest technology trends and innovations especially in the areas of data, marketing resource, digital asset and web content management, also mobile and social media;
  • Technology competencies - Strong digital and technological understanding and awareness to comprehend OTT platform base product;
  • Creativity and ideas generation - Ability to create concept development and execution of innovative strategies and corresponding creative guidelines that set or adhere to brand equities, answers current trends and understands the customers vision for new and existing products across our portfolios;
  • Decision-making skills - Excellent problem-solver and critical thinker, with an ability to make data-driven decisions;
  • Management skills - Recruit, motivate and inspire the team of talents,who has a shared vision to aim business and company goals successfully;
  • Soft skills such as agility, adaptability and flexibility to keep up with the ever-changing market landscape;
  • We offer :

  • Competitive salary;
  • Health insurance package;
  • Appealing bonus based on KPI;
  • To be Fantastic everyday;
  • If you are a firestarter, let’s start the future together today , send your profile here

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