Trade Marketing Manager
Kimberly-Clark
Almaty, Kazakhstan
1 день назад

Responsibilities :

1.Category Management :

  • understand Shopper needs across channel, reveal category growth drivers;
  • develop and update MML for a category based on Shopper needs, track compliance and take actions to the gap;
  • create Shelving Standards for every channel, track Share of Shelf / Shelving standards and take actions to close the gap;
  • support Sales department in JVC process with key customers;
  • design and implement in-store activations for new product launches and core marketing initiatives
  • provide sales department with critical tools (g2m strategy, selling story, launch presentations, etc.)
  • 2. Trade Promotion :

  • track competitors trade activations for better decision making;
  • contribute into Pricing strategy development;
  • design and implement promotional strategy by channel / customer, track compliance and take actions to close the gap;
  • drive National Initiative priorities execution in Trade;
  • lead Cycle planning with its further implementation
  • lead TPM tool within area of responsibility
  • 3. Budget Management :

  • manage Category Trade budget (including POS) effectively & efficiently ;
  • drive ROI mentality via sharing broadly Key Business Drivers knowledge by channels.
  • 4. People Management :

  • drive Sales Team understanding and development of DPSM and Key business drivers by channels ;
  • drive Shopper and category knowledge in the Sales Team.
  • make Shopper and Category knowledge the key essence of the sales team’s job
  • Requirements :

  • Higher education
  • 3 years relevant experience Trade Marketing & Sales
  • Experience working in fast growing, rapidly changing market
  • PC literate, different data bases
  • Result oriented
  • Strong analytical skills
  • Fluent English
  • We can offer you :

  • Development within well-known, strong K-C brand,
  • Stable employment with competitive salary and benefits,
  • Special Education Program, training for improving professional skillset,
  • Cross-functional and Multinational co-working,
  • Career opportunities arising internally.
  • Health, safety and wellbeing is of paramount importance here at Kimberly-Clark. Due to the ongoing situation with COVID-19, please therefore note that all interviews are currently only being scheduled via our online video interviewing platforms.

    This means we can continue to identify and hire great talent in a safe and secure manner.

    If you have any questions about this process, please do not hesitate to ask your recruiter.

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