Brand Manager Dairy KZ/KG
PepsiCo, Inc.
Almaty, Almaty
1 день назад

Job Description

manage leading categories :

  • Market Research Data and Consumer data AnalyzesCoordinate market research projectsTrack brand performance against the market planIdentify growth opportunities
  • Prepare and implement brand activation plan and brand communication to support existing brand in the area or to launch new brand on the market in full alignment with MM / GMCommunicationMedia planningBTL and Promo activitiesInitiate, coordinate and expedite all special activities for tradeNew Product / Flavours DevelopmentPack developmentRecommend price / size to ensure brand profitability
  • CommunicationParticipate in brand positioning developmentDevelop consumer and trade communication (TV and other media advertising) against to sales and brand building objectivesDevelop efficient and innovative media planCoordinate business with outside advertising / BTL agencies
  • Marketing Activities EvaluationAnalyze data related to brand’s business (market share reports, media information, promotion performance) to evaluate activities performance with further recommendations
  • Pipe-LineDevelop and recommend concepts for brand short term and long term development
  • PlanningForecast sales volume plan (monthly, AOP and IGP)Evaluate sales plan execution (regional and channel analysis)
  • BudgetLead development and execution of A&M Budget with financeTrack & ensure budget compliance
  • Qualifications / Requirements

    Marketing degree

    BM experience 2-3 years in FMCG F&B

    English - intermediate

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