The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.
They build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and non-
traditional opportunities and encompassing local needs and specific and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business.
The Field Marketing Manager is constantly out in the field’ to make things happen, this is not an office’ job.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks.
Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact.
Find out why we're different.
Areas that play to your strengths
all the responsibilities we'll trust you with)
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Strategic Direction and Rightness of Brand Priorities
Organizational Capabilities and Enabling Structure
Your experience includes : proven performance in)
proven performance in)
Ideally 3 years marketing experience preferably in sports / events or culture marketing or in the field.
Minimum 3 years experience of line management with expertise in hiring, training, administration and motivating teams.
Ideally, experience in working with commercial teams general sales or trade marketing.
Proven background in negotiation and management of budgets.
Strong leadership skills.
A connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea.
Strong can do’ attitude, strives for perfection and love for the detail in every project.
A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns).
A creative marketer with depth in brand understanding, innovation at the heart who puts new ideas into practice fast.
Strong understanding of youth culture in sports & culture in the region.
Strong planning and project management skills.
Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.
Ability to multi-task and work in cross-functional teams with different objectives and personalities.
Travel up to : 25%