Trade Marketing Manager
ООО Кимберли-Кларк
2 дня назад
source : HeadHunter

Kimberly-Clark makes the essentials for a better life with great brands like Huggies® Kleenex® and Scott®. While growing our $18+ billion global business, we help build careers through collaboration, engaging experiences and endless opportunities to work with some of the world’s most recognized brands.

And, our 43,000 employees are also changing the world for the better, giving back to communities and causes around the globe.

If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

Responsibilities :

1.Category Management :

  • understand Shopper needs across channel;
  • develop and update MML for a category based on Shopper needs, track compliance and take actions to the gap;
  • create Shelving Standards for every channel, track Share of Shelf / Shelving standards and take actions to close the gap;
  • support Sales department in JVC process with key customers;
  • define Category Fit for Use requirements by channels
  • design and implement in-store activations for new product launches and core marketing initiatives
  • provide sales department with critical tools (selling story, launch presentations, etc.)
  • 2. Trade Promotion :

  • track competitors trade activations for better decision making;
  • contribute into Pricing strategy development;
  • design and implement promotional strategy by channel / customer, track compliance and take actions to close the gap;
  • drive National Initiative priorities execution n Trade;
  • lead Cycle planning with its further implementation
  • 3. Budget Management :

  • manage Category Trade budget (including POS) effectively & efficiently ;
  • drive ROI mentality via sharing broadly Key Business Drivers knowledge by channels.
  • 4. People Management :

  • drive Sales Team understanding and development of DPSM and Key business drivers by channels ;
  • drive Shopper and category knowledge in the Sales Team.
  • Make Shopper and Category knowledge the key essence of the sales team’s job

    5. S&OP

  • input into S&OP process by providing timely BBs input with further post analysis
  • Requirements :

  • Higher education
  • 5 years relevant experience Trade Marketing & Sales
  • Experience working in fast growing, rapidly changing market
  • PC literate, different data bases
  • Fluent English
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