Consumer Engagement Manager
British American Tobacco
Almaty, Kazakhstan
6 дней назад
  • Development and implementation of marketing activities for consumer engagement in awareness building and trial of BAT products.
  • Development of 121 activities in accordance with the brand strategy in all channels (KA, WS, HoReCa).
  • Internal & external stakeholders’ management
  • BTL effectiveness & efficiency management
  • FF structure engagement in to 121 management
  • Budget management
  • Analysis of the competitor landscape and perspectives for further development of 121 activations
  • Requirements :

  • Higher education
  • 1-2 years experience as a Consumer Relations Manager at FMCG
  • English proficiency at level above average
  • Experience in customer relationship management and negotiation.
  • Effective communication skills
  • Leadership skills
  • Skills of public business presentations
  • British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

    We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

    Our portfolio includes our world-famous Global Drive Brands Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

    Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes.

    Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

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