Brand Manager, Kazakhstan
Bacardi
Almaty, Kazakhstan
6 дней назад

About the role

See responsibilities section below

Responsibilities

WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

  • Annual and quarterly marketing plans creation, alignment with Cluster management / Category and functional managers.
  • Brand Health / Performance tracking : regular analysis of available data (brand health monitoring, Nielsen Retail Audit, sales reports, IWSR etc.
  • coordination of data suppliers, reports preparations for local management to highlight results vs. plan & revealed issues / opportunities;
  • manage cooperation with Research providers for category / brand-specific studies.

  • Closely cooperate with other departments (TM / Sales, Logistics ,Finance) for brand-related activities to align preparation and execution of high-quality brands’ plans and achieve brands’ objectives.
  • Coordinate brand-related cooperation with Distributors : marketing payments; POSM orders, warehousing, allocation.
  • 3rd parties management (marketing and ad agencies, POSM suppliers) : initial selection and negotiations, briefing, working plans KPIs development, on-going control of execution, performance evaluation.
  • Budget management : investment allocation in line with brands’ priorities / objectives; on-going control of planned / factual payments vs.
  • plan and commitments; coordination of budget-related issues with local and BU Finance, distributor.

  • Cooperate with Category and functional Managers on plans development, data and best practices sharing, NPD opportunities analysis for respective categories / brands.
  • Support all marketing-related developments in packaging change & labeling
  • Monitor market environment in terms of legislative changes impacting brands / categories; closely monitor competition activities, analyze findings and best practices, prepare report for Management.
  • Perform any other tasks upon agreement with direct and General management.
  • Skills and Experience

    THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

  • 3+ years experience in FMCG Brand Marketing / Strategy at an International company
  • Knowledge of Alcohol / Beverages market would be a plus but not obligatory
  • Good knowledge of brand & portfolio management
  • Very good background in strategic thinking / developing plans.
  • Experience in brand launches at all stages from strategy to implementation.
  • Extensive experience in managing ad agencies and other marketing suppliers.
  • Proven analytical and presentation skills.
  • Fluency in English
  • PERSONAL QUALITIES SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

  • Result-oriented mindset
  • Maturity in problem-solving and decision-making
  • Ability to translate strategic objectives into sound practical plans
  • Excellent communication and presentation skills
  • Strong analytical skills
  • Our culture

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