As Customer Marketing Manager (maternity leave), you will be responsible for aligning customer segments and leverage service to deliver an exceptional customer experience plan.
You will manage the resource allocation within the brands based on customer insight and leading execution across the brand teams.
You will also participates in development and implementation of GSK strategy in KZ for respective brands.
Responsibility, details : What you should to do?
Business planning and marketing strategies :
Responsible for development and adaptation of marketing strategy of retail brands in line with global plans and strategies in order to achieve plan targets for net sales, operating profit and market shares in KZ
Supports cross-functional agenda to support implementation of marketing strategies
Ensures creation and adaptation of marketing content for promotional multichannel activities in line with local legal requirements, GSK guidelines and various best practices
In collaboration with other departments, plans participation of GSK in targeted conferences, fairs, multichannel activities
Controls relevant A&P budgets
Market analysis, definition of investment areas
Analyses key trends of the company, overall pharma industry and market trends to support proper targeting and development of multichannel communication and effective resource allocation
Manages market studies from the LOC side if applicable
Supports portfolio optimization projects and new product launches where applicable
Constantly monitors sales force effectiveness indicators and alignment with marketing strategy
Forecasting and pricing
Contributes into Core Commercial Cycle (CCC) process ensuring creation of relevant consensus sales (volume and value) forecast for relevant products in line with the assigned CCC responsibility level
Recommends price levels, discounts, trade-marketing activities within responsibility area, considering all relevant pricing guidelines (external and internal, i.
e. legislation, GSK pricing governance and commercial documents).
Field force support, interactions with internal and external stakeholders
Supports field force reps and managers in regional planning, marketing strategy implementation on regional level
Ensures regular (quarterly) presence in the field to ensure implementation of marketing strategy, gather feedback, building understanding of customer
Ensures effective relationships with all relevant internal stakeholders other teams in KZ, support functions, commercial above-country functions, company leadership etc.
Ensures effective interactions with relevant external stakeholders where applicable (industry associations, vendors, pharma industry representatives etc.)
All actions are in compliance with legislation and active GSK policies, procedures and standards
Values and expectations of GSK are actively promoted among the team and other colleagues and are the center of all interactions and decisions
Brand accountability and responsibility
Directly responsible for management of selected promoted and non-promoted brands, approx. 4m GBP in net sales pa
Education : Marketing, economics, healthcare / pharmaceutical
Experience on a Brand Manager in pharmaceutical Rx industry min 3 years.
Fluent English and Russian
Excellent communication & presentation skills
Well organized, multitasking, stress resilience
Brand management skills, market analytics, brand strategy development and implementation
Understanding of relevant financial planning & controlling aspects (sales, profitability, A&P expenses etc.)
Knowledge of pharma market in KZ / CIS
Eager to contribute to cross-functional processes, develop and grow
Prioritization and delegation skills
High ethical standards
What we can offer :
Extended medical insurance for employees and Life insurance;
Meal and sport allowance;
Educational programs and trainings;
Corporate car / car allowance.
We're open to all talent - whatever your gender, disability, marital status, religion or belief, age, race, sexual orientation, ethnic or national origin.
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