Business planning and marketing strategies :
Responsible for development and adaptation of marketing strategy of retail brands in line with global plans and strategies in order to achieve plan targets for net sales, operating profit and market shares in KZ
Leads cross-functional agenda to support implementation of marketing strategies
Ensures creation and adaptation of marketing content for promotional multichannel activities in line with local legal requirements, GSK guidelines and various best practices
In collaboration with other departments, plans participation of GSK in targeted conferences, fairs, multichannel activities
Controls marketing department budgets
Market analysis, definition of investment areas
Analyses key trends of the company, overall pharma industry and market trends to support proper targeting and development of multichannel communication and effective resource allocation
Supports portfolio optimization projects and new product launches where applicable
Constantly monitors sales force effectiveness indicators and alignment with marketing strategy
Forecasting and pricing
Contributes into Core Commercial Cycle (CCC) process ensuring creation of relevant consensus sales (volume and value) forecast for relevant products in line with the assigned CCC responsibility level
Recommends price levels, discounts, trade-marketing activities within responsibility area, considering all relevant pricing guidelines (external and internal, i.
e. legislation, GSK pricing governance and commercial documents).
Field force support, interactions with internal and external stakeholders
Supports field force reps and managers in regional planning, marketing strategy implementation on regional level
Ensures regular (quarterly) presence in the field to ensure implementation of marketing strategy, gather feedback, building understanding of customer
Holds management of HCPS and Pharmacists databases
Ensures effective relationships with all relevant internal stakeholders other teams in KZ, support functions, commercial above-country functions, company leadership etc.
Ensures effective interactions with relevant external stakeholders where applicable (industry associations, vendors, pharma industry representatives etc.)
Team management and compliance
Manages the team of 2 professionals
Brand accountability and responsibility
Accountable for the whole portfolio of retail brands
Directly responsible for management of focused promoted brands
We're open to all talent - whatever your gender, disability, marital status, religion or belief, age, race, sexual orientation, ethnic or national origin.
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