Marketing Manager AFC
Almaty, Kazakhstan
2 дня назад

Purpose of the job :

  • Maintain sustainable brand establishment / evolution / development in a frame of business & marketing objectives that would generate sound business results.
  • Becoming the ambassador of brand’s consumer within organization through striving to deliver the best for consumer
  • Scope of Responsibilities :

    1. Local adaptation / adoption of global brand development strategy (pipeline of brand promise, product and channel innovation), in accordance with Global K-C Ways of Brand Building Funnel , in order to drive business performance and sustainable competitive advantage in the market

    2. Near-term & long term market modelling (envisioning topline growth of brand based on local category dynamics, demographics, consumption behaviors, impact of K-C brand development strategy on category dynamics)

    3. Embedding DPSM, customer trends, e-commerce opportunities into strategic choices & synthesize them into compelling story that defines business development strategy principles.

    4. Aligning, conveying and promoting the brand development strategy within the organization through development of annual business plan (ABP) and periodic communication of execution progress behind ABP

    5. Facilitating deployment of brand development strategy through flawless execution of 5A / 7P by brand and through driving local geographic expansion agenda

    6. Ensuring consumer centric and omni-channel brand experience through leading local adoption of global marketing strategy per brand through implementation of a) global brand idea expression, b) brand content framework, c) brand content activation plan and through synthesizing positioning, consumer insights, Reason To Believe into effective integrated brand activation campaigns.

    7. Monitors transformation of brand communication strategy into advertising / marketing campaigns .

    8. Assessing brand / marketing initiative performance relying on hard data and driving improvement

    9. Monitors & influences brand performance through enforcing product mix, pricing strategy, commercial priorities, A&P investment choices, in order to ensure it meets business KPIs (Net Sales, Margin)

    10. Leads, manages & inspires all category team in an engaging way to ensure commitment and motivation

    11. Drives talent development agenda of own team, which entails identification of talents active participation in their career development, training plans, succession planning.

    Defines and reviews team objectives on a regular basis an ensures that all team members receive the necessary support and prioritization, to deliver high performance against expectations.

    12. Works closely together with Regional Sector Marketing, CEE Lead Market, local business unit teams to ensure that all members of cross-functional projects effectively and efficiently deliver against business objectives

    13. Responsible for building strong strategic relationship with external marketing (media, advertising, creative, btl, digital) agencies, for setting up the most optimum agency infrastructure for the business (annual agency T&C, agency teams, agency performance evaluation)

    14. Tracks efficiency of local marketing management ecosystem & drives its improvement, in accordance with evolving business needs

    15. Leads local adaptation / adoption of global digital disruption agenda. Embedding performance marketing / data driven marketing principles into brand content activation plans by exploiting available digital marketing tools / technologies in order to deliver acquisition of 1st part data, followed by personification of further communication among available consumer database, which would result in reinventing relationship with consumer

    Desired Skills & Capabilities

  • Proficiency in leveraging Brand Foundation tools Consumer Segmentation, Global Brand Idea, Global Brand Architecture and B.
  • I.G. (Brand Identity Guidelines)

  • Capability to lead innovation (brand promise, product, and channel) management and Brand Idea Execution.
  • Understanding of and experience with IMF process and KC Way of Brand Building
  • Highly collaborative, building strong relationships and trust across different functions / levels and cultures.
  • Tenacious with a Growth Mind-set to Win Consistently, working in a spirit of partnership for the best overall result for the KC Enterprise
  • Strong business acumen with experience managing P&L’s and budgets
  • Highly organized and structured
  • Excellent verbal / written communication skills
  • Minimum Bachelor’s degree in local or foreign university
  • Minimum 5-7 year experience in Brand Management in the FMCG company is mandatory
  • English Fluent, Russian Fluent, proficiency in KZ / AZE / UZ / KG languages isn’t prerequisite, but can be a good asset.
  • Good command of Microsoft Office (Excel, Word, PowerPoint)
  • Desired mindset of candidate :

  • Challenging the status quo & enjoying to question in traditional ways of doing things for the sake of delivering sound business results, not just for the sake of demonstrating different attitude
  • Strategic thinker, while maintaining clarify of purpose and possessing capability of being conscious about importance of focus on execution and hands-on approach
  • Strong analytical skills enabling him / her to draw logical connections among figures and algorithm of actions
  • Possessing ability of storytelling
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