Are you looking for an opportunity develop an effective and profitable Consumer Shopper marketing tool to maximize brand performance?
If so, this is the role for you.
As Channel Shopper Marketing Manager, you will be responsible to ensure GSK’s sales growth via sound translation of brand strategy info effective shopper support tools.
You will focus on the creation of shopper sell-out tools, education of experts in the store and creating the best visibility and communication plans.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following :
Lead the development and execution of the shopper marketing support within scope in all channels where the brand is distributed
Develop relevant and meaningful education of Experts in-stores
Create an in-store visibility and a communication of categories via development of point of sale materials
Lead multi-brand / cross category support projects to ensure full coherence and addressing all elements of a successful sales support
Work with Brand marketing to ensure best-in-class translation of brand growth drivers and strategies into shopper tools
Work with Sales teams to provide tools that will address market gaps with opportunities and customer expectations in the most relevant and successful way
Work with Category Manager to incorporate and develop strategic guidelines into support planning and execution
Seek the most innovative and most successful Shopper support tools through regular store checks, detailed analysis, and promotions from competitors and GSK and support client visits
Develop a tailored and compelling communications initiative to drive the commercial objectives and customer focus strategy
Effectively communicate support to the Sales team on a regular basis
Engage with customers to help secure GSK strategic partnerships
Demonstrate the delivery of sales and equity targets across the brands in scope
Oversee optimization of shopper marketing spend through ongoing evaluation and effective prioritization of key activities
Act as shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the Brand and Customer discussions.
Basic Qualifications :
We are looking for professionals with these required skills to achieve our goals :
4+ years’ in a consumer marketing position
Experience in leading shopper trade marketing campaigns
Previous sales experience
Over the counter and / or fast moving consumer goods category experience
Experience working directly with customers to deliver business plans
Preferred Qualifications :
If you have the following characteristics, it would be a plus :
Bachelor’s degree in Economics, Marketing or Finance
Excellent presentation skills
Strategic, creative and analytical thinker
Strong commercial and financial understanding
Ability to analyze data and problem solve
Project management skills
Experience in working in a cross functional team
Strong communication and influencing skills
Ability to proactively identify business opportunities