Shopper Activation Manager MM/PH KAZ, CA
GSK
Almaty Kazakhstan
3 дня назад

Are you looking for an opportunity develop an effective and profitable Consumer Shopper marketing tool to maximize brand performance?

If so, this is the role for you.

As Channel Shopper Marketing Manager, you will be responsible to ensure GSK’s sales growth via sound translation of brand strategy info effective shopper support tools.

You will focus on the creation of shopper sell-out tools, education of experts in the store and creating the best visibility and communication plans.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following :

  • Lead the development and execution of the shopper marketing support within scope in all channels where the brand is distributed
  • Develop relevant and meaningful education of Experts in-stores
  • Create an in-store visibility and a communication of categories via development of point of sale materials
  • Lead multi-brand / cross category support projects to ensure full coherence and addressing all elements of a successful sales support
  • Work with Brand marketing to ensure best-in-class translation of brand growth drivers and strategies into shopper tools
  • Work with Sales teams to provide tools that will address market gaps with opportunities and customer expectations in the most relevant and successful way
  • Work with Category Manager to incorporate and develop strategic guidelines into support planning and execution
  • Seek the most innovative and most successful Shopper support tools through regular store checks, detailed analysis, and promotions from competitors and GSK and support client visits
  • Develop a tailored and compelling communications initiative to drive the commercial objectives and customer focus strategy
  • Effectively communicate support to the Sales team on a regular basis
  • Engage with customers to help secure GSK strategic partnerships
  • Demonstrate the delivery of sales and equity targets across the brands in scope
  • Oversee optimization of shopper marketing spend through ongoing evaluation and effective prioritization of key activities
  • Act as shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the Brand and Customer discussions.
  • Why you?

    Basic Qualifications :

    We are looking for professionals with these required skills to achieve our goals :

  • Bachelor’s degree
  • 4+ years’ in a consumer marketing position
  • Experience in leading shopper trade marketing campaigns
  • Brand experience
  • Previous sales experience
  • Over the counter and / or fast moving consumer goods category experience
  • Experience working directly with customers to deliver business plans
  • Preferred Qualifications :

    If you have the following characteristics, it would be a plus :

  • Bachelor’s degree in Economics, Marketing or Finance
  • Excellent presentation skills
  • Strategic, creative and analytical thinker
  • Strong commercial and financial understanding
  • Ability to analyze data and problem solve
  • Project management skills
  • Experience in working in a cross functional team
  • Strong communication and influencing skills
  • Ability to proactively identify business opportunities
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