brand manager (tashkent)
PepsiCo Kazakhstan
Алматы, Казахстан
3 дня назад
source :

Описание должности / позиции

Job Location : Uzbekistan, Tashkent.

Responsibilities :

Market Research Data and Consumer data Analyzes

  • Coordinate market research projects
  • Track brand performance against the market plan
  • Identify growth opportunities
  • Prepare and implement brand activation plan and brand communication to support the existing brand in the area or to launch a new brand on the market in full alignment with MM / GM
  • Communication
  • Media planning
  • BTL and Promo activities
  • Initiate, coordinate and expedite all special activities for trade
  • New Product / Flavours Development
  • Pack development
  • Recommend price / size to ensure brand profitability
  • Communication
  • Participate in brand positioning development
  • Develop consumer and trade communication (TV and other media advertising) against to sales and brand building objectives
  • Develop efficient and innovative media plan
  • Coordinate business with outside advertising / BTL agencies
  • Marketing Activities Evaluation

  • Analyze data related to brand’s business (market share reports, media information, promotion performance) to evaluate activities performance with further recommendations
  • Pipe-Line

  • Develop and recommend concepts for brand short term and long term development
  • Planning
  • Forecast sales volume plan (monthly, AOP, and IGP)
  • Evaluate sales plan execution (regional and channel analysis)
  • Budget

  • Lead development and execution of A&M Budget with finance
  • Track & ensure budget compliance
  • Requirements :

  • University degree
  • 3 years experience in Marketing with major international FMCG companies, preferably Food & Beverage
  • Capable of working in complex and multi-cultural structures (dual reporting, counterparts in CIS markets and Europe)
  • Communication Skills including cross-cultural communication
  • Fluent English
  • Strong Project Management Skills
  • Outstanding leadership skills
  • Local and International travel
  • Сообщите об этом задании

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