Brand Manager
ТОО Лореаль Казахстан
Алматы
6 дней назад
source : HeadHunter

Требуемый опыт работы : 3 6 лет

Полная занятость, полный день

Responsibilities :

  • Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management;
  • Implement new launches, maintain growth in pillar products and animate core catalog;
  • Propose and monitor marketing mix strategies (IMC / 360 / Digital / Retail) to build integrated, engaging consumer brand experiences;
  • Adapt communication material (imagery, digital, point of sale);
  • Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines;
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.);
  • Effectively prepare clear messages for senior management;
  • Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.
  • Requirements :

  • Higher Education;
  • Experience in brand marketing in international FMCG company;
  • Drive for results;
  • Attention to Details;
  • Conditions :

  • Medical insurance;
  • Life insurance;
  • Ключевые навыки

    Английский C1 Продвинутый

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