Brand Manager
Ferrero
Almaty, KZ
10 дней назад

Mainresponsibilities :

  • Ensuringmarket share growth of the assignedproducts
  • Introduction of new products to themarket based on the approved strategy
  • Makerecommendations on competitive positions and strategy for theassigned products at Local level (specifying benefits, targetconsumer groups, pricing, etc.
  • Lead the process of brands’ SKUschoice based on the business priorities and specific of KZmarket

  • Define with local Sales and align withCIS Area targets sales volumes of the productlines
  • Define and align the budget for costsassociated with the product lines, i.e. advertising, promotionalcosts, and costs associated with market research andanalysis
  • Ensure that the marketing strategies(product positioning, benefits, pricing, reference targets) arecoordinated and harmonized with the strategies defined by the Localsales (markets, customers, distribution channels) and are also incompliance with CIS Global brandstrategies
  • Monitoring compliance with thebudgeted figures and ongoing economic performance and taking anynecessary corrective action
  • Constantly monitormarket development, consumption trends, the competitive scenario,in order to identify new opportunities and anticipate newtrends
  • Together with Marketing Researchorganize continual reporting on the performance of the assignedproducts vs competitors' products for Local and CIS management(Nielsen figures on market share, etc.
  • research on the behaviorpatterns and changing tastes and preferences of consumers, specificanalyses with regard to projects of particularimportance

  • Analysis and evaluation of thesuccess of conducted activities
  • Media strategyimplementation monitoring and control, media budgetmanagement
  • Verify the effectiveness of themedia plan by means of quantitative and qualitative research.Cooperate in the management of high-
  • level relationships with mediaand advertising agencies

  • Coordination ofadaptation of commercials with a mediaagency
  • Organize promotional and sponsorshipactivity
  • Ensure the development and productionof promotional materials according to marketing strategy andapproved procedures
  • Coordination of Marketing(ATL & BTL) activities synchronization with TradeMarketing activities calendar in accordance with overall companystrategy in KZ
  • Work with the main suppliers ofmarketing services in the form of media, creative, research andpromotionalagencies
  • Mainrequirements :

  • Solidexperience in marketing position more than 4 years in internationalFMCG company
  • Knowledge of marketingtools
  • Strong organizationskills
  • Analyticalskills
  • Team workingskills
  • Communicationskills
  • Ability to work proactively andindependently.
  • Result-oriented,self-motivated.
  • Good knowledge of MS Office,special programs (1C, DV).
  • English languageskills advanced
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