Brand Executive
ТОО Manpower
Алматы
5 дней назад
source : HeadHunter

Требуемый опыт работы : 3 6 лет

Полная занятость, полный день

Responsibilities :

  • Lead development of strategic portfolio choices in Relevant brands and other brands in line with unit strategy
  • Build consumer and customer relevance via multiple activations at maximum reach points triggering conversion
  • Allocate budget across Relevant brands;
  • Manage delivery of Relevant brands calendar against aligned set of KPIs, initiative corrective actions if needed
  • Oversee and recommend portfolio pricing strategy for Relevant brands;
  • Define strategic choices for each brand to drive category growth and win in competition including relevant portfolio, pricing, channel choices and identify needs of the brand
  • Identify and capture market, competitors and consumer insights that provide foundation for marketing strategy and channel management.
  • Lead and monitor the initiation of the necessary market research;
  • Build consumer and customer relevance for Relevant brands via multiple activations at maximum reach points;
  • Manage delivery of activity calendars for Relevant brands and other brands against aligned set of KPIs, initiative corrective actions if needed;
  • Oversee and recommend portfolio pricing strategy;
  • Ensure excellence of brand activities execution via effective cross-functional cooperation
  • Responsibilities :

  • Higher education
  • English Advanced level

    Min 2 years experience in marketing function in FMCG companies, preferably brand marketing.

    Ключевые навыки

    Английский C2 В совершенствеАнглийский языкAnalytical skillsВедение переговоровДеловая коммуникацияНавыки презентации

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