Marketing Analyst
ТОО Лореаль Казахстан
Алматы
5 дней назад
source : Электронный Центр занятости населени

Respinsibilities : Carry out data analysis from basic to the most complex based on the business needs on the data available.

Formulate business insights and action plans based on the data. Establish diagnostics on the performance of L’Or?al within its parameters (brand, portfolio, category, etc.

Work with the internal clients (marketing teams, category management, digital, etc.) to develop needs in the data / insights to support day-

to-day operations Propose and formulate hypothesis for research / data / business needs. Check the hypothesis based on the available data.

  • Formulate requests / needs for the additional data Propose and formalize the scope of the market research projects (objectives, timeframes, human and material resources, costs), guide CMI agencies on outsourced research projects and ensure the correct use and application of the Group'
  • s methodologies. Carry out CMI studies, gather all existing data and research. Undertake in-depth analysis of the results to evaluate the demand for products and services.

  • Propose and formalize the scope of the market research projects (objectives, timeframes, human and material resources, costs), guide CMI agencies on outsourced research projects and ensure the correct use and application of the Group'
  • s methodologies Organize an in-depth strategic watch (consumer, competition, new business models), identify the market and consumer’s major trends and market opportunities.

    Formalize recommendations to feed the growth strategy of the business Construct and communicate concise and striking messages for senior management, ensuring their integration in key decisions

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