Business Development Manager Central Asia
Almaty, Kazakhstan
1 день назад

Who we are

Brown-Forman is one of the largest American-owned global spirits companies. For over 150 years, Brown Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma Cutrer, Finlandia, Chambord, and Fords Gin.

Brown Forman’s brands are supported by more than 5.000 employees and sold in more than 170 countries worldwide

Meaningful Work From Day One

To achieve sales objectives as well as executing high standards in brand building activities and brand education within all channels across, to ensure the best position on the market for the Brown-Forman brands.

This is a leading position in developing together with the local distributor partner Trade coverage and responsible for delivering the Key Performance Indicators (volume, distribution, market share, visibility) for Brown-Forman brands within Off and On Trade channels in Central Asia.

Interacting with distributors, main key accounts and sales organization of the partner to encourage and develop strategy, programs and goals to achieve these targets.

Business performance

Cooperates with internal stakeholders for planning, budgeting and forecasting processes to ensure integration of the B-F brands’ strategies into Region Development

Achieves appointed sales targets, distribution objectives on the market via distributor’s field force both in off & on-trade channel

Being continuously in touch with the distributors’ team & management, competitor activity, category trends in order to highlight regional opportunities and threats to the business / volumes.

Operational Plan ( development, execution control )

Takes active participation in the development of the channel's vision (on & off trade) , implements it in the local markets with cooperation with the distributor .

Provides insights from the local markets to the central office

Develops channel & TOP KAs growth and operational plans to be applied by distributor , including promotional calendar (TPRs & Trade Marketing ), distribution & brand priorities priorities by channel / KAs, adjusting it during the year as per business needs

Control of Operational plan execution by the local distributor partner, making sure investment threshold into market / channel is applied as per annual operational plan

Picture of success ( off & on-trade channel )

RGM in the Region

Initiates the development of Promotional Strategy per market / channel / KA & its execution in the Region

Analyzes the promotional effectiveness of held activities against both financial and strategic criteria and looks for ways to optimize the overall investment.

Constant improvement of the promotional analysis done in terms of the database & coverage ( per channel / KA / SKU )

Control of Execution and Reporting

Quarterly clients’ visits in order to identify areas of improvement and collecting and updating information about competitors’ activities.

Co-leads joint S&OP process.

Gains data from distributor’s team on measures and results per client / channel and ensure best practices are applied in line with the policy and BF client service standard.

Conducts regular field market visits across region, provides market review and competition analysis of the regular basis.

Leading Negotiation

Together with DPs team participation in negotiations of TOP KA & On Trade clients including all promotional & distribution plans, programs and activities developed for respective clients to ensure BF brand priorities and commercial approach agenda.

Interacting and communicating effectively with key decision influencers within Distributor’s and Sub-Distributor’s side

Distributors’ dedicated team supervising

On-boards Distributor’s dedicated team for BF portfolio, business strategy and overall market trends.

Involved to setting balanced business targets per client / area, plays a vital role in business results evaluation, providing directions and consults distributor’s KA team on volume / distribution targets / brand targets ( trade marketing & promo)

Participates in the regular Distributor’s service assessments as a key influencer

What You Bring to the Table

University Degree in Business, Marketing, Finance or related area.

Decent years of experience in the FMCG industry, preferably spirits / image products and ideally be knowledgeable of the distributor / brand owner relationship.

Fluent in Russian and English

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to offer our people a Premium Experience to ensure our sustainable and profitable growth for generations to come.

As a premium spirits company, we offer equitable pay & bonus based on individual and company performance. We offer a range of benefits that reflect company values and meet the needs of our diverse workforce.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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