Your Responsibilities : Brand development :
Brand development :
Development and implementation of strategy, positioning and activation plans for a brand; lead annual planning process for respective brands;
Development and implementation of all promotional materials (ATL, BTL);
Careful monitoring of the market and competition, deviations from the plan, development of business recommendations as well as corrective actions if needed;
Cooperation with category, area and local teams, including trade marketing, expert marketing, sales, regulatory, legal, medical in the context of brand communication, claims, as well as other aspects of required by the law;
Brand Activation :
Development of brand portfolio as well as investment strategy (short and long term);
Development and implementation of yearly activation & connections plan for a brand or group of brands : target audience, touch points, maximization of brand connection opportunities, cooperation and leading the relationship with media agencies and creative agencies while preparing connections planning;
Development of integrated commercial plan for brand in close cooperation with other functions (trade marketing, sales);
Development of activation plans for New Product Launches;
Development and implementation of local commercial innovations for the brand;
Cooperation with tech ops and sales team while developing the sales forecast for the brand;
Development and production of all marketing tools for the brand;
Development and production of local creative assets;
Cooperation with other departments to deliver aligned price recommendation;
Management of the budget in order to deliver yearly P&L commitments for brands;
Ensuring timely and correct AW availability in partnership with AW coordinator and regulatory department;
Market insight :
Responsibility for consumer insight understanding on local level;
Initiation and management of market research projects to improve brand business results;
Business results :
Responsibility for net sales, brand A&P, brand contribution, market share, innovation sales;
Broad collaboration with internal and external partners :
Day to day interactions with other functions (area marketing managers, trade marketing, regulatory, sales, supply chain etc.
in order to fine tune and implement an integrated commercial plan;
Effective communication with internal and external stake holders (creative agencies, key opinion leaders, other local functions, area marketing team etc.).
Basic qualifications :
Higher education in marketing, management, economy, business administration;
At least 5 years in marketing with proven track record in leading FMCG or OTC / OHC businesses;
At least 3 years in brand management (as a leader of the brand);
Experience in managing digital campaigns;
Experience in positioning and communication development;
Strong leadership and influencing skills;
Experience in project management;
Experience in leading of cross-functional teams;
Proactive approach in looking for new ideas (self-starter);
Strong creativity / innovation;
High level of analytical skills;
Excellent verbal and written communication skills in English and Russian.
Preferred qualifications :
Advanced knowledge of MS Office (Excel, Word, PowerPoint).
Why GSK? :
At GSK, our mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Our three world-
leading businesses research and deliver innovative medicines, vaccines and consumer healthcare products. We need a talented and motivated workforce to deliver against our strategy.
To achieve this, we strive to attract the best people and to create an environment that empowers and inspires.