Areas that play to your strengths
all the responsibilities we'll trust you with)
Trade marketing knowledge & capability
Develop trade marketing strategies, utilising trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
Alignment and coordination of sales and marketing activities
Through personal and electronic communication - educate, orientate and utilise the brand team to deliver through the line activity in store.
The country marketing plan should be translated into sales strategy. Exchange ideas between Marketing and Sales departments proactively and challenge traditions.
Establish an internal network with all departments necessary for efficient working Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams.
Be the point of contact for the sales team to advise and give guidance on all account. You should define the Perfect Store by channel for your market using the International Model.
Support the alignment across customers and channels in regards to trade marketing activities.
POS tools implementation and development / adaptation
Ensure global POS toolkit is used effectively in order to :
adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative)
meet country needs and objectives by being financially viable
Ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognized
Run Category Management projects with the identified top customers. Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer.
Attend face to face meetings with the customer to present and work with them to improve the performance of the Category in their stores.
Interpret the available data and shopper insight to come up with a tailored action plan that will grow Category turnover in that customer.
For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.
Single point of contact for reporting to International Off Premise Trade team
Manage all the international requests of data sharing and international tools local implementation
Monthly fill-in of International Dashboard with market data
Organization and follow-up of wave of store audits in local market
Implementation of global tools (for in-store material creation, for elaboration of planograms, for evaluation of promotion efficiency)